Unobsolete Reloaded

A one-day workshop on cutting-edge marketing tools and frameworks. No gurus here... yet. Unobsolete puts the 20-year CMO and the fresh grad on the same starting line for one day of future-first marketing; you mine the market, develop insights, build a concept, and generate images, video and audio live. All from the perspective of real-world practicality and the Pakistani context, hosted by Humza Mahfooz from the brand world and Umair Kazi from the agency side.